End of the Year Round-Up

End of the Year Round-Up

Merry Christmas to all friends, family, collaborators, conspirators and clients of The Grazing Elk and the Social Good Outpost this year! We are ecstatic with the launch of the Social Good Outpost this year and its successes so far, and wanted to take the opportunity to wish you well, let you know about current openings, and fill you in on what we’ve been doing.

We’ve loved working with the most genuine, kind, socially-driven and wonderful people that our projects have led us to, and we are looking forward to meeting more in the coming year.

Hooray for all your successes, good luck for all the things you want to do from here, and yippee for celebrating all we’ve learned this year!

Call for New Projects

In January 2017, we will have a small number of openings for new projects. If you are looking to kick off your project or enterprise, need help with design or consultation for new rounds of grants/funding/pitching, or want to re-brand and re-design your look, website or marketing material, now’s the time to contact us so that you can hit the ground running in 2017.

Contact Elise or Lara and we’ll sit down with you over a drink (maybe a cup of chai, like one social enterprise we’re working with is making!) and we’ll plan where you’d like to go next.


What have we been working on?

Since launching the Social Good Outpost in June, we’ve had the pleasure of doing design and consultation for projects from the Philippines, Cambodia, and right across Australia. Some projects we’re currently working on include: design & consultation for a newly established non-profit providing support and resources for dealing with domestic violence in the workplace; design & consultation for a project educating medical and health spheres on gender and sexuality sensitivity; design & consultation for a new social enterprise in the social housing development sphere; and design & consultation for a new social enterprise in the mental health.

Lara has also been working with clients such as Bang & Olufsen and Emerald Group Investments, keeping us up with corporate and commercial trends in design.

We really love all of our clients and find it so genuinely enjoyable to work with them, and for causes which are truly ‘good’ for our communities. We can’t wait to share the design work on completion!

In other news we’ve also had much to celebrate with co-director Elise being awarded the United Nations Australia Association (QLD) Community Award this December 2016, a “prestigious award to individuals and groups as recognition for their community initiatives based on United Nations principles, reflecting peace, human rights, as well as social justice”. Her work has centred around national domestic violence prevention work, social enterprise, youth empowerment in Australia and overseas, and women’s empowerment over the last six years. Hear, hear to reflecting the ‘social good’ we aim to do!

Pass on the Christmas Cheer

We want to share the good news and the good cheer! Merry Christmas all and enjoy the new year to come!

Do you have a new project you’d like to kick off in 2017? Take advantage of our project openings in January and we’ll throw in a 10% new year bonus off new logo design. Chat with us now!

Case Studies: IMPACT Social Enterprise

Case Studies: IMPACT Social Enterprise

In 2013, one of our co-directors, Elise, attended the Asia Pacific Cities Summit in Kaohsiung, Taiwan, as a delegate alongside a few other students, some business leaders, and the Lord Mayor of Brisbane. The meeting of these students, combined with an interest in social enterprise – enterprise which aims to achieve some social good whilst still producing a profit – led to the idea of starting a youth conference exploring socially-responsible business.

impactHowever, before the team had anything other than an idea and a group of passionate students ready to start the new enterprise, IMPACT Social Enterprise had a simple logo (see image to the right), and a website consisting of a few pages.

These two things suddenly made the idea real – what started as just an idea suddenly turned into a professional, capable, credible, and established organisation. IMPACT *looked* like something, and the power of appearances is something we have come to never underestimate. IMPACT could then approach mentors and sponsors, get funding and venues, and make people believe and trust in the organisation.

A mere 9 months later, the team had done it – successfully run a conference which brought 120 of Brisbane’s best and brightest youth together to explore social enterprise, kick-start ideas, and network with some of the biggest names in social good. What started with an idea, was made real by design.

Since then, this pattern has been repeated many times, and really demonstrates where good design can truly make the social impact you aim to have. It goes a bit like this:

Idea > Design > Funding and Support > Launch.

Design for social good is the step that brings your idea to life, and enables others to see that too.

The timing of this post coincides with IMPACT’s third annual conference, which begins tonight (so check out their Facebook Page). We wish all the best to the participants and can’t wait to see what they produce!

External links: Impact National Conference

Balance and Alchemy

Balance and Alchemy

Hello! Welcome to a new column I’m writing for this website, on creative business. It’s partially a journal of my own progresses and also created with creative people in business in mind, and I’m aiming to write about things which help me and I hope you too, on your creative journey.

It’s been some time since I last wrote in this blog, going so far as to remove reference to it in the menu, while I worked out what to do with it, and if it was something I wanted to create. The thing is, I love reading blogs in certain sites, ones which I come back to daily, and not because the articles are full of ‘useful information’. My favourite blogs have a sense of community and a different way of looking at things, one of them takes videogames really seriously, and others give a softer perspective to real and difficult events. There’s a communication between the writers and the readers, which is sensed in the writing, and continued in the comments. A mutual support.

This feels like one of the nicest ways to engage with people as a creative business online. Through a real, personal connection, listening and responding, and creating things that a) you naturally want to create, and which b) your people are naturally drawn to. It’s what brings me back to blogging rather than Instagram or Facebook, or other platforms where it’s a quick yell into the internet and a flurry of taps from people of varying interest levels. For sure, Instagram right now looks like one of the best ways to really visually connect and build a real aesthetic, and also as a great place to get people clicking through to your shop. This is definitely how I’ve made impulse purchases of things, through the initial Instagram connection.

But it’s through blogs that I’ve met people who feel familiar to me, and slowly come to understandings of their work and naturally, as the occasion arises, commission their services, subscribe in a financial sense, or form a long-lasting relationship to their work as something that I’d recommend, endorse or engage with.


lake mountain

Above: ‘Spring’ at Lake Mountain (still very icy and misty)

Above: A lake up the top of Mt Buffalo, Victoria

And so, this is what I hope to create here, with The Grazing Elk, as we venture further into the wilds of what we want to do, further along the deer-trail, following the scent of fresh herbs and berries to create more and more interesting, new work with people.

We currently find ourselves on a new trail, somewhere just past building a digital product and on the way to a fully fledged conversational brand building creation. When I say ‘brand building’, I’m trying to express the joy of really being able to get to know a person and their business; for them to experience the same too, and then to create strategies, visual design, and a wholehearted creation of digital and physical tools to help them do what it is they do best.

I hope you’ll join me for the journey.

x Lara