Case Studies: IMPACT Social Enterprise

Case Studies: IMPACT Social Enterprise

In 2013, one of our co-directors, Elise, attended the Asia Pacific Cities Summit in Kaohsiung, Taiwan, as a delegate alongside a few other students, some business leaders, and the Lord Mayor of Brisbane. The meeting of these students, combined with an interest in social enterprise – enterprise which aims to achieve some social good whilst still producing a profit – led to the idea of starting a youth conference exploring socially-responsible business.

impactHowever, before the team had anything other than an idea and a group of passionate students ready to start the new enterprise, IMPACT Social Enterprise had a simple logo (see image to the right), and a website consisting of a few pages.

These two things suddenly made the idea real – what started as just an idea suddenly turned into a professional, capable, credible, and established organisation. IMPACT *looked* like something, and the power of appearances is something we have come to never underestimate. IMPACT could then approach mentors and sponsors, get funding and venues, and make people believe and trust in the organisation.

A mere 9 months later, the team had done it – successfully run a conference which brought 120 of Brisbane’s best and brightest youth together to explore social enterprise, kick-start ideas, and network with some of the biggest names in social good. What started with an idea, was made real by design.

Since then, this pattern has been repeated many times, and really demonstrates where good design can truly make the social impact you aim to have. It goes a bit like this:

Idea > Design > Funding and Support > Launch.

Design for social good is the step that brings your idea to life, and enables others to see that too.

The timing of this post coincides with IMPACT’s third annual conference, which begins tonight (so check out their Facebook Page). We wish all the best to the participants and can’t wait to see what they produce!

External links: Impact National Conference

Balance and Alchemy

Balance and Alchemy

Hello! Welcome to a new column I’m writing for this website, on creative business. It’s partially a journal of my own progresses and also created with creative people in business in mind, and I’m aiming to write about things which help me and I hope you too, on your creative journey.

It’s been some time since I last wrote in this blog, going so far as to remove reference to it in the menu, while I worked out what to do with it, and if it was something I wanted to create. The thing is, I love reading blogs in certain sites, ones which I come back to daily, and not because the articles are full of ‘useful information’. My favourite blogs have a sense of community and a different way of looking at things, one of them takes videogames really seriously, and others give a softer perspective to real and difficult events. There’s a communication between the writers and the readers, which is sensed in the writing, and continued in the comments. A mutual support.

This feels like one of the nicest ways to engage with people as a creative business online. Through a real, personal connection, listening and responding, and creating things that a) you naturally want to create, and which b) your people are naturally drawn to. It’s what brings me back to blogging rather than Instagram or Facebook, or other platforms where it’s a quick yell into the internet and a flurry of taps from people of varying interest levels. For sure, Instagram right now looks like one of the best ways to really visually connect and build a real aesthetic, and also as a great place to get people clicking through to your shop. This is definitely how I’ve made impulse purchases of things, through the initial Instagram connection.

But it’s through blogs that I’ve met people who feel familiar to me, and slowly come to understandings of their work and naturally, as the occasion arises, commission their services, subscribe in a financial sense, or form a long-lasting relationship to their work as something that I’d recommend, endorse or engage with.

 

lake mountain

Above: ‘Spring’ at Lake Mountain (still very icy and misty)

Above: A lake up the top of Mt Buffalo, Victoria

And so, this is what I hope to create here, with The Grazing Elk, as we venture further into the wilds of what we want to do, further along the deer-trail, following the scent of fresh herbs and berries to create more and more interesting, new work with people.

We currently find ourselves on a new trail, somewhere just past building a digital product and on the way to a fully fledged conversational brand building creation. When I say ‘brand building’, I’m trying to express the joy of really being able to get to know a person and their business; for them to experience the same too, and then to create strategies, visual design, and a wholehearted creation of digital and physical tools to help them do what it is they do best.

I hope you’ll join me for the journey.

x Lara

 

H & Associates

H & Associates

H & Associates wanted a minimal, clean website for their architecture firm. As well as the website, I created a business card design for Hadrian.

It features:

  • Responsive Design
  • Handy floating side menu

Visit Website

More projects:

Elite Tax Solutions

< Back to Portfolio This project for Elite Tax Solutions was to create a website within a very short timeframe to be ready for the end of financial year. It features: Responsive Design Online Tax Submission Forms Comprehensive Services Pages Clear Fee tables...

read more

Lift Coaching

< Back to Portfolio Kate of Lift Coaching commissioned a website for her life coaching business, as well as a free 7 day program. I designed her emails, PDFs and landing page for this program. I also designed her business card, which represents two facets of her...

read more

Annoying Brother Espresso

< Back to Portfolio Annoying Brother Espresso was my first customer when I moved to Melbourne. To begin with I created a website for the cafe, and also did the photography. Later on I redesigned their menu and created a business card for owner Ben Kim. Main...

read more

Let's have a chat about your project

We want to bring interactivity, beauty, humour, surprise and inspiration to your designs.

The Grazing Elk can help you in all aspects of representing your business, from print materials to websites to really amazing interactive online things like stories, journeys, games and adventures for your audience. We help you work out your business’ identity and messages and craft a unique branding design and strategy for your success. We work on small projects and large ones, local and international.

Executive Support Consultants

Executive Support Consultants

I’ve worked with Andrew Moore since I started The Grazing Elk! We’ve always had a good time together and I’ve worked on websites and print/digital marketing and client material for Andrew as well. The Executive Support Consultants website has gone through a few important life stages, and adapted as the needs of the business changed.

It features:

  • Responsive Design
  • Two different opt-in pages designed with input from professional marketing advisor
  • Tabbed services page
  • Designing to match the partner company The Table Group in the US
  • Support and maintenance to always be able to have the website up to date technically and content-wise

More projects:

Elite Tax Solutions

< Back to Portfolio This project for Elite Tax Solutions was to create a website within a very short timeframe to be ready for the end of financial year. It features: Responsive Design Online Tax Submission Forms Comprehensive Services Pages Clear Fee tables...

read more

Lift Coaching

< Back to Portfolio Kate of Lift Coaching commissioned a website for her life coaching business, as well as a free 7 day program. I designed her emails, PDFs and landing page for this program. I also designed her business card, which represents two facets of her...

read more

Annoying Brother Espresso

< Back to Portfolio Annoying Brother Espresso was my first customer when I moved to Melbourne. To begin with I created a website for the cafe, and also did the photography. Later on I redesigned their menu and created a business card for owner Ben Kim. Main...

read more

Let's have a chat about your project

We want to bring interactivity, beauty, humour, surprise and inspiration to your designs.

The Grazing Elk can help you in all aspects of representing your business, from print materials to websites to really amazing interactive online things like stories, journeys, games and adventures for your audience. We help you work out your business’ identity and messages and craft a unique branding design and strategy for your success. We work on small projects and large ones, local and international.

Beautiful Concepts

Beautiful Concepts

These are concepts from design stages of real clients. None of them went on to be the final design, but I still save these ‘beautiful concepts’ to be inspiration to me in the future, a roadmap of where I’ve come from, and reference for what I’ve done. Designers in every field do so much more creative work than is seen in a final polished product, and why not share that?

These concepts are mostly logo concepts. They all retain copyright to me, Lara/The Grazing Elk although some of them still use the name of the client they were designed for. They’re just here as works in progress, not used in any commercial way, and the names are not affiliated with these designs.

More projects:

Elite Tax Solutions

< Back to Portfolio This project for Elite Tax Solutions was to create a website within a very short timeframe to be ready for the end of financial year. It features: Responsive Design Online Tax Submission Forms Comprehensive Services Pages Clear Fee tables...

read more

Lift Coaching

< Back to Portfolio Kate of Lift Coaching commissioned a website for her life coaching business, as well as a free 7 day program. I designed her emails, PDFs and landing page for this program. I also designed her business card, which represents two facets of her...

read more

Annoying Brother Espresso

< Back to Portfolio Annoying Brother Espresso was my first customer when I moved to Melbourne. To begin with I created a website for the cafe, and also did the photography. Later on I redesigned their menu and created a business card for owner Ben Kim. Main...

read more

Let's have a chat about your project

We want to bring interactivity, beauty, humour, surprise and inspiration to your designs.

The Grazing Elk can help you in all aspects of representing your business, from print materials to websites to really amazing interactive online things like stories, journeys, games and adventures for your audience. We help you work out your business’ identity and messages and craft a unique branding design and strategy for your success. We work on small projects and large ones, local and international.