Case Studies: IMPACT Social Enterprise
In 2013, one of our co-directors, Elise, attended the Asia Pacific Cities Summit in Kaohsiung, Taiwan, as a delegate alongside a few other students, some business leaders, and the Lord Mayor of Brisbane. The meeting of these students, combined with an interest in social enterprise – enterprise which aims to achieve some social good whilst still producing a profit – led to the idea of starting a youth conference exploring socially-responsible business.
However, before the team had anything other than an idea and a group of passionate students ready to start the new enterprise, IMPACT Social Enterprise had a simple logo (see image to the right), and a website consisting of a few pages.
These two things suddenly made the idea real – what started as just an idea suddenly turned into a professional, capable, credible, and established organisation. IMPACT *looked* like something, and the power of appearances is something we have come to never underestimate. IMPACT could then approach mentors and sponsors, get funding and venues, and make people believe and trust in the organisation.
A mere 9 months later, the team had done it – successfully run a conference which brought 120 of Brisbane’s best and brightest youth together to explore social enterprise, kick-start ideas, and network with some of the biggest names in social good. What started with an idea, was made real by design.
Since then, this pattern has been repeated many times, and really demonstrates where good design can truly make the social impact you aim to have. It goes a bit like this:
Idea > Design > Funding and Support > Launch.
Design for social good is the step that brings your idea to life, and enables others to see that too.
The timing of this post coincides with IMPACT’s third annual conference, which begins tonight (so check out their Facebook Page). We wish all the best to the participants and can’t wait to see what they produce!
External links: Impact National Conference