Case Study: DV Work Aware

DV Work Aware is a new national project started by the Working Women Queensland, NT Working Women’s Centre and Working Women’s Centre South Australia. We were able to work with them to create the design from the beginning of this very important program providing workplace education and resources for employees affected by domestic and family violence. As a national program that specifically delivers to a diverse range of employees and employers, we worked to make a sensitive and accessible website. This involved making sure there was a language-conversion tool built in, gender-neutral language, and imagery that reflected the real people of Australia who DV Work Aware is talking to: not just conventional stock imagery.

We worked closely with all three centres throughout the process and experienced some of the nicest group dynamics and design processes. Creating everything from the logo to the website and the print materials, stickers, printed t-shirt design and others meant keeping on top of the long to-do list together and communicating well so we all knew where we were.

All our choices in the branding and design process were mindful of the sensitive circumstances the people reading these materials may be in: we chose calm open white spaces and a warm, strong colour scheme to comfort and reassure, while also providing the emphasis and attention domestic violence requires, as a serious issue. Our imagery, secondary to reflecting the diverse communities DV Work Aware works with, reflects Australia: many people who may not have good access to workplace support already are outside cities and we wanted to reflect the Australian landscape.

DV Work Aware’s website is informative and conversational, while staying clearly to the facts of employees’ rights and resources. Some of the pages are long in content and we worked with space, breaking up content and different coloured and sized text to help the whole page be easily read and clear. An example of this kind of page is the Information for Employee page.

The website for DV Work Aware was launched around May 2017, and since then we have continued to work together to create further resources and support the expansion of the education and training programs, resources and tools for DVWA.

As one of our first clients after opening the Social Good Outpost last year, we are so proud of the work we have done together and the new networks we have both formed as a result of this work and work with other women-lead organisations in Australia since.

Key Facts:

  • The project was for Branding, Website and Graphic Design for promotional materials including; business cards, stickers, flyers, booklets, posters, banners, and badge graphics for member organisations among other things
  • Approximate time frame: 6 months
  • Website: www.dvworkaware.org

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